Zippo bubblegum

Once upon a time when I used to go to summer camp, I ended my letters home with this and similar "radio commercials" about made up products:

"This program has been brought to you by Zippo Bubblegum, the only gum with the built-in zipper. You'll never again have pink gum popped all over your face when you use Zippo, the only gum with the built-in zipper!"

Can you imagine a big pink bubble with a zipper along the side? I guess you can see I was always a little bit weird, maybe more than a little bit.